There have been enough 'New Peles' over the years to fill a warehouse. And here is another Brazilian striker in whom much hope is invested.
Like Pele, Neymar is a Santos youth product and such is his potential, he has been linked with English clubs since he was 13, resisting a move to Chelsea in 2010.
Rated by many observers as more promising than Robinho at the same age, Neymar is blessed with tremendous vision and a coolness in front of goal. Able to beat defenders on either side and possessed with an impressive repertoire of tricks, Neymar is one of Brazil's great hopes.
The striker made his debut for Santos at 17 against Oeste in March 2009. The following week he scored his first goal for the club against Mogi Mirim.
Fourteen goals in 19 Campeonato Paulista games helped Santos win the tournament in 2010.
Neymar is certain to leave Santos and embark on the well trodden path to Europe. It is just a question of when.
Neymar represented Brazil at the 2009 under-17 World Cup, scoring once against Japan in the opening match.
He was more prolific at under-20 level, before making a scoring debut for the senior side against the US in August 2010.
Neymar was selected for the 2011 Copa America but flattered to deceive despite scoring a brace in the 4-2 win over Ecuador before the Selecao were dumped out on penalties by Paraguay in the quarter finals.More profiles of the world's greatest players